DD23003 eFlow
eFlow originally evolved from a
product I called eTube which used the graphic styling of the London Underground
Map as a way of illustrating the business processes within an organisation. It
was a simple substitute for the likes of Microsoft Vision or Tibco Nimbus
business processing mapping tools. To business users it was a very familiar interface
being based upon the graphical design of the London Underground Map but it also
avoided any use of symbology. Being a “transport map” it immediately conveyed
the concept of moving from start to finish an aspect often overlooked when
examining business processes, Unfortunately, London Transport threatened legal
action for using their intellectual property (IP) style and although I thought
their case groundless I could not afford or risk any legal action. So I renamed
it eFlow. In fact with hindsight it does seem a better brand name since it
captures the essence og “flow” akin to workflows.
eTube was focussed on large wall sized
maps of business processes showing the whole organisations business processes
in a single viewing. It was intended to illustrate in fact how complex and
large were an organisations business processes. It also provided an excellent
medium to look at rationalisation. Importantly it also allowed everyone to view
all the organisations business processes not just those familiar to the themselves.
It soon became obvious that this
type of visualisation paradigm could be applied to any type of data or information
or knowledge communication. It was a graphical stylistic repository that triggered
a user into thinking in terms of looking for a flow. Importantly users automatically
upon seeing the “underground map” looked for a “start”, the “routes” possible
and the “finish”. Being focussed upon their “route” whilst aware of the
complexity of all the other “routes” available supported holistic thinking in
terms of the scope of the subject matter.
Let us look at an eFlow example
to illustrate these points.
https://docs.google.com/presentation/d/1Vd-3UVqAu7TyBfO-bva26KTJMFigD9oqYB30u_KhW8s/edit?usp=sharing
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